Smith, P., & Haap, J. (2019, January 3). Making Coaching Part of Your DNA. Retrieved February 27, 2019

To shift our culture from the belief that, “I’ve been sent a coach because I’m a bad teacher” to “A coach can make me an even better teacher,” we had to infuse coaching conversations with growth-oriented statements. For example, at the beginning of a coaching relationship, a coach might say to a teacher, “I’m here to learn about your strengths and to talk about how we can build on them to become even stronger, together.” It might take frequent repetition of this sentiment to instill it in a teacher’s mind, but it is important to take this time to establish the new coaching culture.